Gaul TV ad gold coin increases 7%

Gaul's TV ad revenue rose 7% to some record 8.6 billion ($11 billion) this year, based on media monitoring company Yacast. France's dynamic digital terrestrial TV market, second simply to the U.K. when it comes to maturity, paid for for that TV sector's rise in ad investing, based on Francois Lienard, mind of Yacast's advertising monitoring. "The figures underscore a very compared French TV landscape: while DTT channels happen to be bringing in bigger marketers and much more revenue, the image is less rosy for older terrestrial channels -- particularly TF1 and M6," Lienard stated. Ad revenue at DTT nets increased 23% to $4.19 billion while ad time rose 1%. Ad revenue in the older channels, particularly TF1 and M6, went lower 1% to $6.8 billion and ad time fell 4%. "These channels happen to be hurt through the economic decline, that has degraded prices discussions, along with the audience fragmentation produced by DTT channels, and also the competition along with other media for example radio and also the Internet," Lienard stated. Paybox Canal Plus produced more ad gold coin this year: up 8% to $222 million or more 1% in ad time. American skeins came the biggest ad revenue, with "The Mentalist," "Grey's Anatomy," "Criminal Minds" and "CSI" leading on TF1. Contact the range newsroom at news@variety.com