OWN looks at journey to 'Lovetown'

TranterOWN is developing BBC Worldwide Prods.' "Lovetown, USA," an original unscripted TV project about mass matchmaking in an American town, for a potential 2012 series bow. In the show, a group of expert matchmakers would set up operations for 30 days in a city of approximately 15,000 people, looking to pair up as many eligible singles as possible. The mayor, local business and community leaders and everyday citizens would participate. On Monday, the show's casting began its search for the centerpiece town. Izzie Pick Ashcroft, Jane Tranter, Rob Bagshaw, Charlie Debevoise and Mark Hickman will exec produce. Contact Jon Weisman at jon.weisman@variety.com